ATV is the private channel of Pakistan which was owned and governed by Terrestrial Television Network and launched in May 1 2005.Atv broadcast in South Asia and Middle East and its headquarter is situated in Islamabad. ATV channel serve 40% entertainment,37% information and approximately 23% education to its viewers. All the expenditure of this channel is bear by its own resources so this channel is free from government involvement and any kind of subsidy.
ATV channel brought latest programs for its viewers full of along with full entertainment and informational programs to enhance its viewership ratio and to provide them something new that is the reason ATV channel has become successful to create constant tendency in their viewers by changing their taste and to save them from melancholic. This channel organized many programs of entertainment in which one the most popular morning show by the name of morning with Farah attract many viewers.